Selected work

Ideas That Live

A pulp-era creative identity and portfolio platform for an event promotions studio.

Empirics Brand Strategy

Empirics is part of the Link Group of companies. The engagement covered brand positioning and a marketing strategy built on the truths and values at the heart of the business.

Maton Owner App

A direct-to-owner app built on the same record that registers the guitar.

The Golden Era Relaunch

The go to market strategy, repositioning and relaunch of Maton's much loved electric guitars.

Warranty Registration System

From distribution blind spot to first-party intelligence.

Art Direction

Maton x Australian Music Vault

Award-Winning Trade Show Display

Staging seventy-five years of a guitar brand at the world's largest trade-only music show.

Powerhouse Retrospective

Judge — Transform ANZ Awards

Invited to judge the Transform ANZ Awards, which recognise excellence in brand strategy, development and transformation across Australia and New Zealand.

TV50: Fifty Years of Australian Television

TV50 was a landmark exhibition that celebrated the past, present and future of television in Australia.

We Are Making Saints