Short, evidence-led notes on what I'm seeing in the market.
Pricing signals, channel analysis and category intelligence — written for commercial teams in the musical instrument industry. Published when the data warrants it.
Join commercial teams across the global M.I industry.
Your details stay confidential. No data is shared with third parties.
Pricing signals
MSRP drift, discount frequency and regional price disparity — the data behind what your market is actually paying.
Channel intelligence
Dealer behaviour, MAP compliance trends and grey market movement — before they become commercial problems.
Category intelligence
What creators, consumers and retailers are paying attention to. Demand signals before they hit the trade press.
Who reads it
Written for people making commercial decisions in M.I.
Brand & manufacturer teams
Commercial directors, product managers and marketing leads at M.I brands.
Distributors
Territory managers and commercial teams overseeing dealer networks.
Retail groups
Buyers and commercial leads at multi-store M.I retailers.
Investors & advisors
Those building a view on the global musical instrument market.