What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with a business part-time rather than as a full-time hire — setting brand and go-to-market strategy at the same level a full-time CMO would, sized to a few structured days a month instead of five.

How much does a fractional CMO cost?

Less than a full-time CMO's salary and on-costs, since the engagement is sized in days per month rather than a five-day week. The exact scope and cost depend on what the business needs — from a few days a month of strategic oversight through to a more involved engagement that carries through execution.

Where is Mark Mansour based, and where does he work with clients?

Based in Australia, working with clients across Australia, the United Kingdom, Europe and the United States.

What industries does Mark Mansour work in?

Primarily consumer and culture-facing brands — musical instruments (Maton Guitars), broadcast and cultural institutions (ABC, Arts Centre Melbourne, National Gallery of Victoria), and consumer goods — with the market intelligence work concentrated in the musical instrument industry.

Mark MansourFractional CMO & Strategic Advisor

Senior Marketing Leadership,Insights & Consumer Behaviour

I shape brand, product and go-to-market strategy with founders and leadership teams — then stay to oversee the execution, so the work ships.

Latest insights Selected work

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What I cover

Market Intelligence

The evidence that drives decision — pricing, channel behaviour, retail movement and customer sentiment.

Brand & Commercial Strategy

Positioning, narrative and commercial architecture for businesses that need to mean something before they can sell something.

Market Acquisition & Expansion

Entering a new market, region or channel — sized, sequenced and de-risked before the spend starts.

Campaign & Creative Direction

Campaigns, films, photography and editorial, directed by someone accountable for the commercial outcome.

Lifecycle & CRM

First-party data, owned audiences and the programmes that turn a single purchase into a relationship.

Product Marketing

Turning what gets built into something a market understands, wants and will pay for.

Worked with

Selected work

A closer look at the platforms I've built, the campaigns I've led, and the commercial thinking behind the work.

Ideas That Live

Atomicon · 2026

Empirics - Insights & Brand Strategy

Empirics · Link Group · 2021

The Golden Era Relaunch

Maton Heritage Electrics

Artist Relations

2012 - 2026

Global Market Acquisition

Maton Guitars

Maton46 Magazine

Maton Guitars

View all work

20 years

Across agency, in-house and founder-led roles

Fractional

Senior leadership without a full-time hire

End to end

Insights, Strategy, Execution

Testimonials

What people say

Mark's performance in creating a brand positioning and marketing strategy for Empirics was impressive. Mark took the time to truly understand our business and our clients and drew out the truths and values that lie at the very heart of what we do — resulting in a brand positioning that the whole company is proud of and buys into every day. The marketing and PR schedule that Mark arranged for us to promote our business to our target audience has also been successful and has provided a solid basis we can use for years to come. Mark was so proactive and well organised throughout the whole process — we felt in safe hands all the way and have ended up with a great result!
Darrell Ludowyke
CEO · Empirics
Mark was terrific at providing clear creative direction at the beginning of the project and worked seamlessly with our team. Mark's input was instrumental in shaping the final product and helping our agency win the 2019 Philadelphia Art Director's Annual Louix Award for Best Trade Booth Design. Mark is a tireless and flexible leader for the Maton Guitars marketing team. He has great strategic instincts that help him to solve the big creative challenges in a decisive manner.
John Avondolio
Partner, Director, Client Engagement · Shiny Agency
I have continued to work with Mark across two different organisations. He is a creative thinker who is solution-focused and driven. His passion for his work and industry is reflected in the professional relationships and networks he has built. He has a strong sense of corporate social responsibility and work ethic that makes him an absolute pleasure to work with.
Dilhani Rebera
Associate Director, Cultural Equity & Inclusion · Arts Centre Melbourne
“MARK’S WORLD-CLASS STANDARDS TRANSLATE INTO TANGIBLE RESULTS, AND THE INTERNATIONAL RECOGNITION HE HAS GAINED IS WELL DESERVED.”
IAN YOUNG
BOARD MEMBER ASSOCIATION FOR MANUFACTURING EXCELLENCE (AME)
IT’S REFRESHING TO WORK WITH SOMEONE AUTHENTIC AND GENUINE. MARK HAS ALWAYS BEEN PROFESSIONAL, HELPFUL AND WAS INTEGRAL IN THE COLLABORATION BETWEEN COOPERS BREWERY AND MATON GUITARS.
BRETT FREEMAN
COOPERS BREWERY
“MARK CREATED A HIGHLY PROFITABLE PARTNERSHIP. HE OFFERED ABOVE AND BEYOND SUPPORT AND CUSTOMER SERVICE. WITHOUT MARK'S ASSISTANCE AND SKILLS MY BUSINESS WOULD NOT HAVE REACHED ITS GOALS.”
ROB OLSEN
VP SALES · ADAM HALL - U.S.A
MARK WAS AN EXCELLENT ASSET TO THE PLANNING DEPARTMENT AT MCCANN. WE WORKED TOGETHER VERY CLOSELY AND HIS ABILITY TO THINK LATERALLY AND TELL A STORY WAS VERY COMPELLING AND INSIGHTFUL. I WOULD HAVE NO HESITATION IN RECOMMENDING MARK.
ADAM DOHERTY
PLANNING DIRECTOR McCANN MELBOURNE
“FROM OUR FIRST MEETING I FELT MARK WOULD BE AN EXCELLENT PARTNER TO WORK WITH. SINCE THAT INITIAL MEETING MARK HAS WORKED VERY CLOSELY WITH ME TO HELP BUILD AN EXCEPTIONALLY PROFITABLE BUSINESS MODEL.”
RICK COX
FOUNDER/DIRECTOR · DCM DISTRIBUTION U.K

Get in touch

Let's talk about what you're building

Tell me where the business is heading and what's in the way. I'll come back with a straight view on whether I can help, and what that would look like.

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