Pricing Intelligence
01 / 04Real-time retail visibility across global markets — for better pricing strategy, margin protection and channel control.
What it tracks
Products
Market intelligence
M.I.M.I is my own product — the commercial intelligence layer built specifically for the musical instrument industry. Alongside it I define and oversee bespoke commercial systems for individual brands.
The flagship product · M.I.M.I
The commercial intelligence layer built specifically for M.I.
M.I.M.I (Musical Instrument Market Intelligence) continuously monitors the global M.I ecosystem — pricing, dealers, retailers, marketplaces, communities and creator content — and turns those fragmented signals into decisions brands and distributors can act on.
01
Pricing Intelligence
Real-time retail visibility across global markets — for better pricing strategy, margin protection and channel control.
02
Dealer Compliance
Identify and act on channel violations before they damage your brand — with timestamped evidence and automated alerts.
03
Retail Intelligence
Continuous monitoring of global M.I retailers, dealer websites, marketplaces and online communities.
04
Product Intelligence
Understand how the market actually thinks — sentiment, demand signals and competitive positioning, surfaced.
M.I.M.I · live signalMAP drift · -7.4% · DE
Inside M.I.M.I
Continuous monitoring across every layer of the M.I market.
Dealer Compliance
02 / 04Identify and act on channel violations before they damage your brand — with timestamped evidence and automated alerts.
What it tracks
Retail Intelligence
03 / 04Continuous monitoring of global M.I retailers, dealer websites, marketplaces and online communities.
What it tracks
Product Intelligence
04 / 04Understand how the market actually thinks — sentiment, demand signals and competitive positioning, surfaced.
What it tracks
Case studies · bespoke engagements
Beyond the product — selected work for individual M.I brands.
I define and oversee commercial systems that close the gap between manufacturer, distributor, retailer and customer. Each engagement is shaped around a specific business problem.
Atomicon
Ideas That Live
Atomicon builds promotional worlds — mascots, signage, merch and print — for events that need to be remembered. I led the brand system and portfolio platform, and oversaw the build through to launch.
BrandCreative DirectionWeb PlatformCMS
Empirics · Link Group
Empirics Brand Strategy
Empirics is part of the Link Group of companies. The engagement covered brand positioning and a marketing strategy built on the truths and values at the heart of the business.
strategyInsights
Maton Guitars
Maton Owner App
Every Maton now has an owner attached to it. The app turns that record into the owner's own view of their instrument.
MobileDTCLifecycle
Maton Heritage Electrics
The Golden Era Relaunch
The Fyrbyrd, the Goldline and the Wedgetail are among the most original electric guitars ever built in Australia. This asks what the Golden Era would look like if it landed tomorrow.
Brand StrategyProduct LaunchHeritageContent
Maton Guitars
Warranty Registration System
Engineering the customer relationship at the point of ownership — turning a compliance form into a direct-to-consumer foundation.
Customer DataKlaviyoShopifyCompliance
Maton Guitars
Art Direction
Maton Guitars · Arts Centre Melbourne
Maton x Australian Music Vault
Maton Guitars · The Shiny Agency
Award-Winning Trade Show Display
The NAMM Show is the largest trade-only event in the music products industry. Working with The Shiny Agency in the U.S.A., I led creative direction on Maton's stand — telling the story of the brand's first seventy-five years while presenting the product.
tradeshowNAMM
Museum of Applied Arts & Sciences
Powerhouse Retrospective
Transform Magazine
Judge — Transform ANZ Awards
Invited to judge the Transform ANZ Awards, which recognise excellence in brand strategy, development and transformation across Australia and New Zealand.
Australian Centre for the Moving Image
TV50: Fifty Years of Australian Television
TV50 was a landmark exhibition that celebrated the past, present and future of television in Australia.
We Are Making Saints