Maton Guitars
Maton Owner App
A direct-to-owner app built on the same record that registers the guitar.
Every Maton now has an owner attached to it. The app turns that record into the owner's own view of their instrument.
- Client
- Discipline
- My role
- Status
The challenge
The relationship ended at the factory door
Maton knew its dealers. It did not know its owners. Once an instrument shipped, there was no record connecting it to the person playing it, and no channel to reach them that did not run through a retailer.
What we built
The instrument, in the owner's pocket
Registry
My guitars
Identity
One account, two surfaces
Service
Direct routes to support
Shop
My Guitars in the storefront
How it works
No integration, because there is nothing to integrate
The app does not hold its own copy of anything. It reads the same master data the warranty pipeline writes, and so does the storefront. A guitar registered in the app appears in the shop account area with no code connecting those two systems.
Adding the storefront later required no change to the app at all.
The test of an architecture is what it makes free.